Valour Bears Collection
The Valour Bear® Collection
Valour Bear® is a premium commemorative bear series honouring stories of service, courage, and sacrifice.
As the collection grows, future Valour Bears® may honour different branches, conflicts, and service stories,
each united by the Valour Bear® commitment to dignity, education, and remembrance.
Each Valour Bear®:
Is produced in strictly limited runs of no more than 500
Is individually numbered
Represents a specific story, service, or historical theme
Is designed to the highest quality standards
Honouring Service. Preserving Stories. Inspiring Remembrance.
The Valour Bear® Collection is a premium commemorative series honouring stories of service, courage, and sacrifice. As the collection grows, Valour Bears® will continue to recognise different branches of service and the brave individuals who have served.
WWI Australian Flying Corps (AFC)
LT Charlie Bear
Meet Valour Bear™ Lieutenant Charlie. Inspired by the courageous airmen of the Australian Flying Corps, Charlie enlisted for war service in 1915 and began his flying training at Point Cook, Victoria.
After earning his wings, he embarked for Egypt and joined No. 1 Squadron, supporting Allied forces throughout the Sinai and Palestine campaigns.
Flying high above the desert, Charlie carried out vital reconnaissance, artillery-spotting and patrol missions, often facing enemy aircraft and ground fire.
His keen eyesight, steady hands and quiet courage earned the trust of those serving below. Charlie proudly wears the distinctive wings of an Australian Flying Corps pilot, together with an officer’s service dress and leather Sam Browne belt.
Following the Armistice, Charlie returned home in 1919, carrying with him lasting memories of his comrades and the pioneering spirit of Australia’s earliest military aviators.
More than a collector’s piece
LT Charlie represents the courage, determination, and pioneering spirit of the Australian Flying Corps during the First World War.
Dressed in historically accurate detail, complete with:
• Australian Flying Corps insignia
• Authentic period details
LT Charlie is a heartfelt tribute to the men who took to the skies in the earliest days of Australian military aviation and the courage it took to serve when every flight meant venturing into the unknown.
WWI Australian Imperial Force (AIF)
Private William “Billy” Bailey Bear
Meet Private William Bailey, affectionately known as Billy to his family, friends, and comrades.
Billy enlisted in the Australian Imperial Force (AIF) on 17 November 1914, eager to serve his country with courage and conviction. He was the only son of Martha and Geoffrey Bailey, a close-knit family from regional New South Wales who proudly watched him depart as part of the early reinforcements.
Assigned to the 6th Light Horse Regiment, Billy embarked from Sydney on 6 February 1915. After weeks at sea, he landed at Gallipoli on 15 May 1915, joining his comrades in one of the most defining campaigns of the Great War.
A Story Worn With Pride
Billy’s uniform proudly displays five service chevrons on his right sleeve.
• The red chevron signifies that his service began in 1914
• Each blue chevron marks an additional year of service thereafter
Together, they stand as testament to his long and dedicated commitment throughout the war.
Billy remained in service until 1918, enduring the harsh realities of desert warfare. In October 1917, during the historic Battle of Beersheba, he sustained injuries in the line of duty. For his service and sacrifice, he was awarded a wound stripe, worn with quiet pride on his left forearm.
More Than a Soldier
More than just a soldier, Billy represents the spirit of endurance, mateship, and quiet heroism that defined the Australian Light Horse.
Dressed in historically accurate detail, complete with:
• Rising Sun Badge
• Slouch hat
• Authentic AIF insignia
this Valour Bear™ stands as a heartfelt tribute to all who served, and a comforting companion to those who remember.
Valour Bear® – Limited Edition
This Valour Bear® is part of a strictly limited release of just 500 bears worldwide.
Each bear:
• Is individually numbered
• Forms part of the official Valour Bear® series
• Is crafted to the highest quality standards
• Is designed to be cherished, displayed, and passed down
Each Valour Bear® tells its own story of service and sacrifice.
Specifications
• Limited Edition: 500 individually numbered bears
• Height: 350mm
• Materials: All new materials – 100% polyester
• Colours: Brown, khaki green, gold
• Packaging: Presentation box with clear front
Why Valour Bear® Matters
Valour Bear® has been created to offer a gentle, meaningful way to honour service and sacrifice, particularly for families and future generations.
It is:
• A keepsake with purpose
• A starting point for remembrance stories
• A symbol of courage made accessible
